![]() Remember? No?īut today Akamai, which is powering the back end for UltraViolet, will demo a version of the service on four devices: A Windows-based PC, a Mac, an iPad and an iPhone. ![]() ![]() The music industry used to have a “works on most devices except for Apple” standard, and it was called Windows Media Audio. In practice, even if the group putting this together–everyone from Akamai to Sony to Microsoft to Time Warner–can get the technology to work on every platform, the fact that Apple isn’t playing along is a huge problem. It’s supposed to start rolling out this spring, and it’s a good idea. The big idea behind UltraViolet is that it will let consumers purchase media that can work on multiple devices, using a cloud-based “rights locker.” So someone who bought, say, a “Harry Potter” DVD can watch it on their Blu-ray player, but also on their iPad, or their friend’s Google TV, or whatever. Which means it could all be from the Island of Pretendistan, which supplies a good portion of the stuff you see every year at CES.īut! It’s possible that “ UltraViolet,” the super-ambitious/probably-way-too-unwieldy coalition of just about every big media and tech company except Apple, may actually work. I’m very, very wary of typing this, because it’s about a yet-to-be-released product that’s being demoed at the Consumer Electronics Show.
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